This project was created as part of a school assignment with the goal of producing a short promotional video for a real-world event. I chose Vallåkraträffen 2024 as the fictional subject, aiming to create a dynamic and engaging ad intended for social media platforms.

The video is not affiliated with or endorsed by Vallåkraträffen and was made purely for educational purposes.

I defined the target audience as car enthusiasts aged 15 and up, and focused on capturing the energy and atmosphere of the event.
All footage and images used in the video were shot by me during Vallåkraträffen 2023. The editing and motion graphics were done entirely in Adobe After Effects.

The project was a chance to explore visual storytelling, ad composition, and editing techniques while working with real-world visual material.